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Lesson Overview

This lesson uses Bob Eberle’s SCAMPER technique as a guide for creation of an original work of persuasive art. Evaluation criteria and questions for discussion are included in the lesson.


· Using the SCAMPER technique, the student will transform a World War II poster or magazine ad into an original work of persuasive art.
· Students will explain in writing how they changed the original image to create a new work of art that would appeal to a specific target audience.


WWII poster reproductions
advertisements from magazines
large sheets of newsprint or manila paper for sketches
large sheets of white paper or poster board for final design

Background Information

SCAMPER is an acronym which defines a copyrighted process developed by Bob Eberle. This is an organized method of brainstorming which can elicit more created responses from students. The meanings of the letters are as follows:

S=substitute: What could be replaced?
C=combine: What parts of the image or ideas could be joined? What could be added?
A=alter: What might be adjusted?
M=magnify, minify modify: What could be made larger, smaller, or revised?
P=put to other uses: How would this image be changed for a different purpose or audience?
E=eliminate/elaborate: What could be exaggerated or removed?
R=reverse/rearrange: Could something or some idea be turned upside down or flipped over?




America's Posters from the
Second World War

Coming soon from the University of North Texas Libraries Digital Projects Department, and Government Documents Department, this website will feature digitized poster images as well as artist biographies and information about publication. The site will also include essays on how to verify information on artists and artist research. After the website is launched, the Digital Projects Department hopes to sell print reproductions on demand.

Activity: Brainstorming and Discussion

Use examples to review with students the purposes of WWII posters and modern advertisements. Write the meanings of the letters for SCAMPER on the board and create a column under each one. Explain the SCAMPER process. Display an image and brainstorm in the order given. Record student responses in the appropriate column. End the process by combining ideas from several columns and discuss how these ideas can be applied to create an entirely new image.

Activity: Original Persuasive Art

Student will revise a WWII poster image or modern advertisement using the SCAMPER process in order to produce an original work of art. Students can use the SCAMPER Chart at the end of the unit to brainstorm ideas. The final product should convey information, express an opinion, motivate the target audience, and reflect the elements of art and principles of design.



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