This lesson uses Bob Eberle’s SCAMPER technique as
a guide for creation of an original work of persuasive art.
Evaluation criteria and questions for discussion are included
in the lesson.
· Using the SCAMPER technique, the student will transform
a World War II poster or magazine ad into an original work
of persuasive art.
· Students will explain in writing how they changed
the original image to create a new work of art that would
appeal to a specific target audience.
WWII poster reproductions
advertisements from magazines
large sheets of newsprint or manila paper for sketches
large sheets of white paper or poster board for final design
SCAMPER is an acronym which defines a copyrighted process
developed by Bob Eberle. This is an organized method of brainstorming
which can elicit more created responses from students. The
meanings of the letters are as follows:
S=substitute: What could be replaced?
C=combine: What parts of the image or ideas could be joined?
What could be added?
A=alter: What might be adjusted?
M=magnify, minify modify: What could be made larger, smaller,
P=put to other uses: How would this image be changed for a
different purpose or audience?
E=eliminate/elaborate: What could be exaggerated or removed?
R=reverse/rearrange: Could something or some idea be turned
upside down or flipped over?
America's Posters from the
Second World War
Coming soon from the University of North Texas Libraries
Digital Projects Department, and Government Documents
Department, this website will feature digitized poster
images as well as artist biographies and information
about publication. The site will also include essays
on how to verify information on artists and artist
research. After the website is launched, the Digital
Projects Department hopes to sell print reproductions
Activity: Brainstorming and Discussion
Use examples to review with students the purposes of WWII
posters and modern advertisements. Write the meanings of the
letters for SCAMPER on the board and create a column under
each one. Explain the SCAMPER process. Display an image and
brainstorm in the order given. Record student responses in
the appropriate column. End the process by combining ideas
from several columns and discuss how these ideas can be applied
to create an entirely new image.
Activity: Original Persuasive Art
Student will revise a WWII poster image or modern advertisement
using the SCAMPER process in order to produce an original
work of art. Students can use the SCAMPER Chart at the end
of the unit to brainstorm ideas. The final product should
convey information, express an opinion, motivate the target
audience, and reflect the elements of art and principles of
(continued on page 10)
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